Automotive Tech.AD fuels you with new ideas, new connections and new inspiration.

From engineers to product manager, from ADAS specialists to vehicle control, dynamics and chassis systems executives. From V2X and sensor fusion engineers to software developers and HMI masters - whatever hat you wear or wherever you stand on the spectrum of autonomous driving, the conference has something of interest for you. Join over 250 of the most influentialpractitioners and experts!

Here’s a little sample of the types of brands who just signed up:

250+ decision makers in one place on 2.5 days

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What can you expect at the Automotive Tech.AD Detroit

  • Community: the Automotive Tech.AD Detroit forms Europe’s leading business platform on vehicle automation. It discusses technological and legal aspects of autonomous driving as well as precise roadmaps towards automated driving. Speakers from all over the globe give insights into their concepts and present current strategies.
  • Delegates: 250+ senior level executives and leading professionals discuss the most pressing challenges and solutions, technologies, trends and best practice innovations in the field of autonomous driving.
  • Speakers & Moderators: 70+ pioneering experts and industry leaders share experiences, forecast trends in the autonomous driving revolution, present their best practices, evaluate best-in-class projects and explain development in recent projects.
  • Networking: Multiple opportunities for networking invite you to meet and greet with those hard-to-meet executives in a relaxed and social setting.
  • Sessions: 50+ innovative and interactive sessions ensure that all key topics are covered
  • 30+ hours of networking with top level executives from all important automotive sectors from across the globe.
  • Format: 4  Icebreaker round tables, 10 World Cafés, more than 20 case studies, 8 Challenge Your Peers round tables.

Event at a glance


ADAS & Vehicle Automation Experts


industry-focussed speakers


Buyer : Seller

70% / 30%

Decision Makers / Senior Influencers

10 reasons to attend the Automotive Tech.AD 2017

  1. Learn about new technologies, new practices and emerging standards
  2. See the latest innovations that other companies bring to the market
  3. Hear how others are solving some of your most challenging problems
  4. Discuss your issues and ideas with peers, suppliers and analysts
  5. Network with colleagues and develop valuable relationships with peers
  6. Expand your knowledge by attending sessions with formats designed to enhance learning
  7. Discover new ways to breakdown silos and organizational barriers
  8. Collaborate with peers on shared problems like new production processes, latest technology, new skill sets etc.
  9. Impress your boss and colleagues with new fresh ideas to improve performance
  10. Inject your requirements into supplier product roadmaps

Attendees in the last years

Jobtitle Company
Partner A.T. Kearney
Partner at A.T. Kearney A.T. Kearney Inc.
CEO Abaco Systems Inc.
VP Product Management Abaco Systems Inc.
Communication Manager AdasWorks
Global COO AImotive
Communications Manager AImotive
Business Development Manager AImotive
Director of Product Strategy Airbiquity Inc.
manager Aisin Technical Center of America
Director Alixpartners Llp
Engineer Alps Electric (USA) Inc
Field Application Engineer ams AG
Produktmanager Automotive ams AG
Marketing Manager ams AG
Tech Director Analog Devices Inc.
Manufacturing Practice Leader AON
AE Aon Risk Solutions
Systems Modeling and Control Group Manager Argonne National Laboratory
Director, Center for Transportation Research Argonne National Laboratory
Director of Engineering Division Arrow Strategies, L.L.C.
Semiconductor Strategy Audi AG
Co-Founder & CEO Auro Robotics
Managing Editor Autelligence Aps
ADAS Program Manager Autoliv
Alogorithm Engineer Autoliv Electronics
Systems Engineering Manager – Automated Driving Systems Autoliv Electronics America
Controls System Design Engineer Autoliv Electronics America
Senior Principal Engineer Autoliv Electronics America
Project Manager Autoliv Electronics America
Development Manager, Motion Control Systems Autoliv Electronics SAS
Technical Director at Automotive BU, Autonomous Driving Dept. AutoNavi Information Co. Ltd. (Alibaba Group)
Senior Technical Specialist AutoNavi Information Technology Co., Ltd. (Alibaba Group)
Product Specialist AutoNavi Information Technology Co., Ltd. (Alibaba Group)
product manager AutoNavi, Alibaba Group
CEO Autonomite
Consultant & Advisor Autonomous Driving & ADAS
Director of marketing Autonomoustuff
Applications Engineer AutonomouStuff, LLC
Regional Sales Manager AutonomouStuff, LLC
Director of Marketing AutonomouStuff, LLC
Co-Founder / CEO AutonomouStuff, LLC
Product Manager AVL List GmbH
Technical Specialist AVL North America, Inc.
Chief Engineer AVL North America, Inc.
Director - Vehicle Integration AVL Powertrain Engineering
Account Manager AVL Powertrain Engineering Inc
Tech Specialist Systems Engineering AVL Powertrain Engineering, Inc.
Director - Vehicle Integration AVL Powertrain Engineering, Inc.
Skill Team Leader - DRIVE AVL Powertrain Engineering, Inc.
Managing Director Barclays Capital
Head of Marketing & Sales Baselabs GmbH
CEO Bestmile
Principal Bishop Consulting
Project Autonomous Driving BMW AG
Head of BMW Group Technology Office USA BMW AG
Manager, Corporate HR Strategy, Americas BMW Group
Senior Manager, Product Marketing BMW of North America, LLC
Sr. Manager, Product Marketing and Market Development BMW Tech Corp
ADAS Bosch Bosch
Instructor Carleton University
Engineering Manager Caterpillar Global Mining
Senior Human Factors Engineer Caterpillar Inc.
Director Center For Automotive Research
Director, Center for Transportation Research Center for Transportation Research Argonne National Laboratory
Marketing Communication Manager CEVA
Director, Automotive Segment Marketing CEVA
Director, Automotive Segment Marketing Ceva Inc.
director analyst Citigroup
Director Software Development Clarion Corporation of America
Engineering Manager, Research Solutions Clearpath Robotics
GM, Research Products Clearpath Robotics
Managing Director Composite Capital Management (HK) Limited
Managing Partner Composite Capital Management (HK) Limited
Senior Vice President, Linux and Real-Time Concurrent Computer Corp
Senior Account Manager Concurrent Computer Corp.
Test and Development Engineer Continental Automotive Systems -North America
Engineer Continental Automotive Systems -North America
Head of ADAS R&D NAFTA Continental Automotive Systems, Inc.
Director Engineering Curtiss-Wright
Manager System Platform Autonomous Driving Daimler AG
EVP & CFO Dataspeed Inc.
Senior Software Engineer Dataspeed, Inc.
President Dataspeed, Inc.
R&D Engineer Dataspeed, Inc.
Partner Deloitte Consulting, LLP.
Partner Deloitte Tohmatsu Consulting LLC
Program Manager- ADAS DENSO International America Inc
Vice President North America Research and Development DENSO International America, Inc
Manager ADAS/HAD Dr.h.c.F. Porsche AG
Chief Operating Office Epson Corporation
Application Engineer Epson Electronics America Inc
Sr. Account Manager ETAS, Inc.
Senior Manager Test and Validation ETAS, Inc.
Sr. Project Engineer / Program Manager ETAS, Inc.
Director of Engineering ETAS, Inc.
Senior Diagnostic Software Engineer Faraday Future Inc.
Product Line Director Center Console and HMI Faurecia Interior System
Portfolio Planning FCA US LLC
Manager, Competitive Intelligence FCA US LLC
Functional Integrator FCA US LLC
ADAS Functional Integrator FCA US LLC
ADAS Engineering FCA US LLC
Senior Manager External Affairs FCA US LLC
Director ICT Mopar and Connected Vehicle FCA US LLC
Senior Staff Counsel FCA US LLC
Manager – Advanced Driver Assistance Systems FEV North America, Inc.
Business Development Manager First Choice Automobiles Pvt Ltd
Segment Manager FNST
Technical Specialist Ford Motor Company
Manager Connectivity/DAT Planning Ford Motor Company
IT Connected Vehicle Portfolio Ford Motor Company
Connected Vehicle, Current Model Engineering Ford Motor Company
R&A Global Driver Assistance & Active Safety Ford Motor Company
Global Director, Vehicle Electrification & Infrastructure Ford Motor Company
Segment Manager Freudenberg
Director Fuji Heavy Industries U.S.A., Inc. | c/o Subaru of America
General Manager Fujitsu Ten
Systems Architect Fujitsu Ten
Global SAP Business Architect and Head of SAP CCoE General Motors
Competitive Intelligence Analyst General Motors
Manager Industry Analysis General Motors
Lead Automated & Autonomous Driving General Motors
Competitive Strategies, Innovation & Disruptive Technologies General Motors Company
Lead Automated & Autonomous Driving General Motors Corp
Director of China Science Lab GM
Senior Supply Chain Manager Google Inc
VP Google Inc
Associate Gowlings
Automotive FAE Green Hills Software
Senior Automotive FAE Green Hills Software
VP Marketing Green Hills Software
Director of Automotive Business Development Green Hills Software
Vice President - Business Development Green Hills Software
Vice President Sales for Automotive , the Americas Green Hills Software
Director of Platform Solutions Green Hills Software
Director of Platform Solution Greenhills
Marketing Engineer Hamamatsu Corp
CEO Harbrick
Operations Manager Harbrick
Software Engineer Harbrick Technologies
Blavatnik Fellow Student Harvard University
Senior Manager HERE
CEO Hi-Tech Robotic Systemz Ltd.
Research Engineer Honda R&D Americas, Inc.
Worldwide Leader of Huawei’s Autonomous Driving Program Huawei
Professor, University of Delaware Huawei
Director Technology Planning Huawei
Leader of Huawei’s Cognitive Computing program Huawei
Sr Mgr Huawei R&D
Director, Technology Strategy Planning Huawei Technologies
Senior Research Engineer, Eco-Vehicle Control System Development Team, R&D Division, Hyundai Motor Group
Executive Director and Head of Office Hyundai Ventures
Director of Global Business Development IAV Automotive Engineering Inc.
Technical Expert IAV Automotive Engineering, Inc.
Executive Vice President/Vehicle Integrated Functions IAV GmbH
Programme Manager Automated Driving Ibeo Automotive Systems GmbH
Co-Founder Ibeo Automotive Systems GmbH
Marketing Manager / Organisation Ibeo Automotive Systems GmbH
Director Research, Infotainment & ADAS IHS Automotive Technology
Application Engineer iMAR Navigation GmbH
Deputy Managing Director iMAR Navigation GmbH
Director, Global Market Development Intel
Principal Engineer and Chief Architect, Automated Driving Group Intel
Sr Eng Intel Americas, Inc.
Automotive System Architect Intel Corp.
Technical Account Manager Intel Corporation
Global Account Manager Intel Corporation
Market Development Manager Intel Corporation
Director, Global Market Development Intel Corporation
Director Intel Corporation
Director, EMEA Strategic Business Development Intel Corporation
Sales Director Intempora
CEO Intempora
Director of Business Development JAC Products
Chief Marketing & Sales Officer JAC Products
Lighting Engineering JAC Products
Director JD Enterprise
Principal Joe Barkai
Functional Safety Engineer JTEKT Corporation
Vehicle Development Engineer JTEKT North America
Electrical Engineer JTEKT North America
Principal Consultant KonseptWerks LLC
Creative Director KTH Royal Institute of Technology
Project Manager KTH Transport Labs KTH-ITRL
Researcher Lawrence Berkeley National Laboratory
Business Development Director LeddarTech
Self-Employed Lee Pearson
Freelance Journalist Louis Bedigian
MArketing Manager Magna
Director, Advanced Engineering Magna Electronics Inc.
Advanced Engineering Manager Magna Electronics Technology, Inc.
Global Product Director, Far Field ADAS Magna Electronics Technology, Inc.
Manager Technology Mining MAGNA International
Senior Manager Magna International Inc.
Data Fusion & Path Planning Engineer Magneti Marelli S.p.A.
AD Responsible Magneti Marelli S.p.A.
Automated Driving Technologies Manager Magneti Marelli S.p.A.
Director R&D Magneti Marelli S.p.A.
Managing Director Marconi Pacific, LLC
Partner McKinsey & Company
Manager McKinsey & Company
Research Analyst McKinsey & Company
Tba McKinsey & Company Inc.
Senior Analyst McKinsey & Company Inc.
President & CEO Mems Journal
Strategic Automotive Segment Manager Micron
Marketing manager Micron Technology Inc.
Segment Marketing Manager Micron Technology Inc.
Director automotive marketing Micron Technology Inc.
Research Scientist MIT AgeLab
Principal Engineer Mitsubishi Motors R & D of America, Inc.
Engineer II Advanced Vehicle Electronics Mitsubishi Motors R & D of America, Inc.
Manager - Advanced Vehicle Electronics Mitsubishi Motors R & D of America, Inc.
Senior Engineer - Advanced Vehicle Electronics Mitsubishi Motors R & D of America, Inc.
V2X Feature Development Engineer Mobis North America
Sr. Field Application Engineer Murata Electronics North America, Inc.
Business Development Manager Murata Electronics North America, Inc.
Sr. Director, Digital Strategy and Content National Safety Council
Vehicle Dynamics Simulation Technical Lead Navistar
Vehicle Dynamics Simulation Technical Lead Navistar, Inc
Chief Engineer of Vehicle Dynamics Navistar, Inc.
Lead, Vehicle Automation Safety Research Electronic Systems Safety Division NHSTA
Chief, Electronic Systems Safety Division NHSTA
Electrical Advisor North American Lighting Inc
Technical Marketing North American Lighting, Inc.
Automotive Business Development NVIDIA
Solutions Architect NVIDIA
Technical Marketing, Automotive NVIDIA
Senior Manager, ADAS NVIDIA
Automotive Business Development Nvidia Corporation
Solutions Architect Nvidia Corporation
Technical Marketing, Automotive Nvidia Corporation
Senior Director of Marketing Nvidia Corporation
Senior Manager, ADAS Nvidia Corporation
Business Dev Manager, ADAS NXP
Marketing & Operations Manager OPTIS
Engineer OPTIS North America
Application Engineer OPTIS North America
Marketing & Operations Manager OPTIS North America
Director Automotive Solutions OPTIS North America
Application Engineer - VIE OPTIS North America
VP of Sales & Marketing OPTIS North America
CTO Opus Inspection, Inc.
Product Manager Oxford Technical Solutions Ltd
Product Manager OxTS
Associate Principal P3
Engineering Manager PACCAR Inc.
Senior Director Business Development Parkopedia
Founder and CEO Peloton Technology Inc. / USA
Sales & marketing coordinator Pratt & Miller Engineering
CTO & Managing Partner Promotives GmbH
UX Project Manager PSA Group
Global Marketing Manager QNX Software Solutions
Marketing Manager QNX Software Systems
Sr. Product Management QNX Software Systems
Sales Manager, NA Auto QNX Software Systems
Sr. Sales Manager, NA Auto QNX Software Systems
Marketing director Qualcomm
VP, Strategic Development Qualcomm
Director, Product Marketing Qualcomm Technologies Inc.
Senior Director Qualcomm Technologies Inc.
Vice President, Technology Qualcomm Technologies Inc.
ADAS/Autonomous Vehcile & Automotive Storage Manager Quantum
Senior Solutions Architect/ Automotive Specialist Quantum
Project Manager QuEST Global
Sr. Product Development Engineer R.H. Sheppard Co. Inc.
Engineering Manager, Cogent Embedded Renesas Electronics Europe GmbH
Marketing manager Renesas Electronics Europe GmbH
Vice President Head of Regional Business Unit - Driver Assistance Systems and Automated Driving Robert Bosch LLC
VP - Strategic Initiatives Safelite Autoglass
President SAPTC
Secure Car Specialist SBD
Head of Autonomous Car SBD
Sales Director Schlemmer USA Inc
Vice President Operations Schlemmer USA Inc
Marketing Manager SEIKO EPSON
Vice President - Vehicle Technology SEMA
President Shanghai Auto Parts T&c (saptc)
Sales Director Sierra Wireless Inc.
Vice President of Business Development Silexica Inc.
Technical Specialist Spirent Communictions
Chief Strategist Swedish Transport Administration
Sales Manager TASS International
Director of Sales and Marketing Americas Tass International, Inc.
Vice President, Global Research & Development Tenneco Inc
Perception & Analytics Laboratory Manager Texas Instruments
Business Manager, ADAS Texas Instruments Inc.
Journalist The Detroit News
Technology Architect The Hi-Tech Robotic Systemz Ltd.
President Thyssenkrupp Presta NA
Project Manager Thyssenkrupp Presta NA
CEO USA Thyssenkrupp Presta NA
Senior Project Manager Automotive TomTom
Senior Sales Manager Automotive TomTom
Automotive Marketing Manager TomTom
Product Manager Autonomous Driving Product Unit TomTom
Director TomTom
Director Product Management TomTom
Business Development Manager TORC Robotics, Inc
CEO Total Transit
Director of Organizazional Development Total Transit
CEO Total Transit Inc.
Research Scientist Touchstone Evaluations Inc. / USA
Senior Researcher - Cooperative Automated Driving Toyota InfoTechnology Center
Project General Manager BR Intelligent Vehicle development Department Toyota Motor Company
General Manager Toyota Motor Engineering & Manufacturing North America
Senior Engineer Toyota Motor Europe
Transportation Systems Analyst Transportation Systems Analysis, CAR (Center for Automotive Research)
Senior Technical Specialist TRW Automotive
Senior Manager of Strategic Intelligence and Market Research Tweddle Group
California PATH Program Manager UC Berkeley
Associate Professor University of Michigan
Program Manager US Army
Regional Communications Mgr. Valeo
R&D Director Valeo
Manager-Advanced Engineering Valeo North America, Inc.
Senior Sales & Marketing Manager Velodyne
Senior Sales & Marketing Manager Velodyne Lidar
Manager Vehicle Information Systems Volkswagen AG
Head of Electrics/Electronics Volkswagen AG
Electronic Strategy Volkswagen Group of America
Director, Portfolio, Technology & Powertrain Strategy Volkswagen Group of America, Inc.
Senior Director, Strategy & Concepts Volvo Car Corporation
Senior Market Intelligence Director Volvo Car Corporation
Strategy and technical leader Volvo Group Trucks Technologies
Sr. Manager Field Marketing Wind River
Product Manager Wind River
Senior Manager New Technologies YangFeng Automotive Interiors
Project Technician, Production ZENRIN USA, INC.
senior manager ZENRIN USA, INC.
Principal Engineer, R&D ZENRIN USA, INC.
Principal Product Engineer - Materials ZF TRW
VP Active Safety ZF TRW
Director, Global Electronics Product Planning ZF TRW
Global Product Manager (IECP, HVAC) ZF TRW Automotive
Head of System Architecture zoox


What our attendees say and why they love attending our conferences…

We have partners

Not sponsors. The Automotive Tech.AD is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our them to reach their targets and inspire innovation. Position your business as a thought leader at the Automotive Tech.AD and become a partner today!

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Decision Maker Profiles


of attendees are decision makers with direct or indirect budget responsibility


of attendees join to evaluate new services, technologies and products


of attendees have budgets ranging over 1m $

Audience Profile

The Community


Geographic Split


Industry split


Job functions