B | Data Management and V2X Communications Track | Case Study
Monday, December 08
12:00 PM - 12:30 PM
Live in Dearborn, Michigan
Less Details
Market expectations have played a major role in shaping automotive technologies—sometimes driving innovation forward, other times creating roadblocks. While ADAS has successfully reached mass adoption, other advancements like Telematics and V2X have faced years of delays due to shifting industry hype cycles. The challenge lies in balancing excitement with realistic forecasting to prevent setbacks and ensure steady progress. Join us as we examine the good, the bad, and the unexpected consequences of market influence through case studies from the automotive industry.
In this session, we will explore strategies to:
Robert Gee is the strategy manager responsible for standards, government, and intellectual property globally, within Continental’s Architecture and Networking Business Area. He collaborates with customers, consortia, governments, and other companies to enable safe transportation, sustainable business practices, and consumer information needs.
Spanning more than 35 years, Robert’s experience at IBM, Loral, Motorola, and other leading companies includes military and commercial communications systems, space and terrestrial technologies, and secure government communications for dozens of countries in Europe, North America, and Asia. He has a Master’s Degree in Computer Science, a Bachelor’s Degree in Electrical Engineering, and over 20 issued patents.
Robert’s experience extends to the news and entertainment industry, in which he is a national television Emmy Award recipient for his work as a producer for CNN. He has been credited for successfully pioneering the modern contracting approach for citizen photojournalists, and at one point had a CNN-estimated syndication audience of over 1 billion viewers.
The Pop in Your Job
Some lessons aren’t taught in a classroom. While my wife and I were fortunate to walk away from two terrorist attacks, dozens of people near us did not. The lesson we learned was that the daily grind and the disagreement of the moment are frivolous in comparison to making positive differences in others’ lives, sometimes as simple as starting with a smile. As engineers and scientists, we collaborate to do even more, such as working on cooperative and connected technologies that can address millions of unnecessary Roadway Injuries and Deaths (RIDs) each year. It is a daunting challenge, but one that can bear a wonderful result: not only at the macro level in which the statistics are large, but at the individual level, conveying friends and families to gather together each evening after their daily activities, helping to keep them safe throughout all modes of transportation, and enabling the more important activity of human connection to occur. Doing this broadly across all demographics, regardless of transportation means or individual financial situation, greatly motivates me because it aligns with the tough lessons learned in those fraught situations that my wife and I experienced. It’s always about the people. After all, Point A to Point B isn’t the point, unless we are successful in getting to B.