Martijn Tideman is the Product Director within Siemens PLM Software. He is leading the product development department and is thereby responsible for the creation of the Simcenter Prescan, Madymo and Tyre software suites and associated simulation solutions.

In his previous role at TASS International, Martijn was Manager Business Development ADAS. In this function, located in the company’s Shanghai office, he was responsible for the global expansion of the company’s automated driving business line.

Martijn started his career at TNO as Product Manager for active safety systems and automated vehicles. He earned a PhD in Mechanical Engineering from the University of Twente in The Netherlands.

TASS International, a Siemens business, supports the global automotive industry in the creation of safer and smarter vehicles and is known for its unique development methodology, offering a set of advanced simulation software tools, tailor made engineering solutions and state-of-the-art testing and certification facilities and services, with the aim to improve Integrated Safety systems of vehicles and boost the development of Highly Automated- and Connected Driving. TASS International helps to develop better products, increased speed-to-market and more robust and cost-effective development processes. TASS International finds its origin in the Dutch research organisation TNO and has built a reputation as a leading organisation in the transportation industry. It has a history of more than 25 years, employing 200 people in 11 countries worldwide. Headquartered in Helmond in The Netherlands it operates several laboratories, under which a unique facility for testing and validation of Intelligent Transportation Systems and Cooperative Driving technologies. Its software brands PreScanTM, Delft-TyreTM and MADYMOTM are familiar names to the OEMs and to suppliers in the automotive industry.