Frans de Rooij is Director Business Development in the Autonomous Driving Product Unit at TomTom. He focuses collaborations with partners to develop joint product propositions, and collaborations with car makers to implement these products in ADAS and Automated Driving applications. Frans is also a steering board member of the ADASIS Forum.

In previous roles at TomTom, he was director product marketing in TomTom’s Automotive Business Unit, and product manager for TomTom’s real-time Traffic and Travel Information services. Prior to TomTom, Frans worked as strategy consultant at Arthur D. Little and in several product management and sales & marketing roles.

He holds an MSc in physics from TU Eindhoven (NL), a PhD in applied mathematics from Cambridge University (UK) and an MBA from the University of Warwick (UK).

TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, we have grown from a start-up, into a global technology company. We design and develop innovative navigation products, software and services, that power hundreds of millions of applications across the globe. This includes industry-leading location-based and mapmaking technologies, embedded automotive navigation solutions; personal navigation devices and apps, and the most advanced telematics fleet management and connected car services. Combining our own R&D expertise with business and technology partnerships, we continue to shape the future, leading the way with autonomous driving, smart mobility and smarter cities. Headquartered in Amsterdam with offices in 37 countries, we offer advanced digital maps that cover 137 countries, and our hyper-detailed and real-time TomTom Traffic information service reaches more than five billion people in 69 countries.