Based in San Jose, California, Robert Day leads the Automotive Solutions and Platforms team at Arm, responsible for the definition of Arm based solutions for the next generation of automotive applications. Prior to Arm, Robert was VP of Marketing at Lynx Software Technologies where he was responsible for all product marketing and external communications for the Lynx portfolio of safety and security solutions. Robert started his career as a SCADA engineer, and later wrote processor simulators for the popular XRAY debugger with Mentor Graphics. Robert has a BSc in Computer Science from the University of Brighton, UK.