Ryan Goff is an Automotive Technology Director at Elektrobit, a leading provider of software solutions for the automotive industry. He has over 20 years of experience in the fields of automotive infotainment product/tech/business development, customer interface, content integration, agile development, and bridging communication gaps. He has worked with 17 automotive OEMs and over 40 tier 1 and 2 auto suppliers, delivering 25+ in-market infotainment platform solutions. His mission is to enable the future of the software defined vehicle and the cockpit experience.